Copywriting for Business

Every business needs words that sell: the caption under a post, the headline on a flyer, the description of a product in an online shop, the few lines on a home page. These words are called copy, and the person who writes them is a copywriter. Good copy turns a scroll into a click and a browser into a buyer. Poor copy wastes the money spent on photos, printing and adverts. This course teaches you to write for a real reader, turn features into benefits, find a brand's voice, and write social media captions, adverts, product descriptions and short web copy. Just as importantly, it teaches the rules: South African advertising must be honest and must not mislead, and marketing messages must respect people's privacy. You will learn what the Advertising Regulatory Board's Code, the Consumer Protection Act and POPIA mean for the words you write. The course is fully online and self-paced. Each lesson has a short activity in your workbook. You finish with a practical copywriting task and a final assessment, and you receive a MetaCo Certificate of Completion that you can add to your CV.