Social Media Management

Almost every South African business, from a spaza shop to a car dealership, now needs a social media presence. Many hire young people to look after their pages because they grew up with the apps. But posting for a business is very different from posting for yourself. A business page needs a plan, a regular schedule, a professional tone, quick and careful replies, and numbers that show the owner whether it is working. This course teaches you how the main platforms work for business, how to plan content with a content calendar, how to write and schedule posts in Meta Business Suite, how to handle comments, messages and complaints, and how to read basic analytics and write a simple monthly report. It also covers the rules that protect the business and its customers: POPIA, copyright, consent for photos, advertising rules and account security. The course is fully online and self-paced. Each lesson has a short activity in your workbook. You finish with a practical task in which you plan a month of content for a real-style business, and a final assessment. You receive a MetaCo Certificate of Completion that you can add to your CV.