Marketing on a Small Budget

A small business cannot survive without customers, and customers cannot buy from you if they do not know you exist. The good news is that marketing does not have to be expensive. Many of the most successful small businesses in South Africa grew through great service, word of mouth, a well-run WhatsApp Business account and social media posts made on a phone. This course teaches you the basics of branding: a name, a look and a promise that customers remember. It shows you how to get people talking about you, market in your local area, set up and use WhatsApp Business properly, choose the right social media platforms, plan and post content, try small paid adverts, measure what works, and market honestly within the Consumer Protection Act and POPIA. The course is fully online and self-paced. Each lesson has a short activity in your workbook. You finish with a practical task, in which you write a one-month marketing plan on a budget of R500, and a final assessment, and you receive a MetaCo Certificate of Completion that you can add to your CV.